We live in a technology-based society. As authors, we tend to obsess about numbers that we THINK are important (i.e., Alexa rankings, website stats, Amazon rankings) to our success when in reality these numbers are only distractions. Let me explain.

Most tech data points are just that. They reflect data … not people. Can you really directly translate hits and page views to readers (they could be bots)? Is there anyone out there who can directly correlate an Amazon ranking to actual number of bo… Continue

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!!!!!! STOP !!!!!!!

Time for a Reality Check.

Do NOT fall for this tactic. If you think you are going to sign up for a seminar, plopping down hundreds of dollars to some guru who promises to get you on the shows of your dreams, so you can sell, sell, sell books, stop right now. This is not brain surgery, people. I'v… Continue

This will be brief, as I've written about this topic before. I just want you to understand very clearly that if you are spending time, effort, and money on traditional book promotion (i.e., signings, mailers, print ads, brochures and fliers), you may well be tossing your hard-earned cash out the window.

The explosion and fragmentation of mainstream media outlets have made it extremely difficult to capture the reader’s attention. Just like an arms race, the arsenal of traditional book promotiona… Continue

Now that the boys of summer are back in play, perhaps we can all gain a few simple insights from America's favorite pastime when thinking about how to generate book sales.

Sure, we'd all like to hit the ball out of the park when our book hits the streets, but rather than spend your promotional dollars on "home runs" you'll get more value for your money if you strive for base hits and make your way around the diamond to home plate (book sales).

Here's the formula:

First base -- Build a core au… Continue

Really? So a best-selling author says he or she can teach you the secrets of his or her success? For how much money? And how can he or she assure that your book(s) will be as successful as HE or SHE SAYS their books are?

Please note, I'm not talking about industry association conferences. Sponsored (and endorsed) writers conferences provide a tremendous value for the dollars (i.e., compelling topics, workshops, networking, keynote speakers, etc.) spent to attend.

What I'm talking about is the… Continue