Share 'Stop Spending Your Promo Dollars on Throw-Away Marketing!'

This will be brief, as I've written about this topic before. I just want you to understand very clearly that if you are spending time, effort, and money on traditional book promotion (i.e., signings, mailers, print ads, brochures and fliers), you may well be tossing your hard-earned cash out the window. The explosion and fragmentation of mainstream media outlets have made it extremely difficult…